Features that buyers have come to expect

duda • March 28, 2022

There are so many good reasons to communicate with site visitors.

Tell them about sales and new products or update them with tips and information.


Here are some reasons to make blogging part of your regular routine.

Blogging is an easy way to engage with site visitors.

Writing a blog post is easy once you get the hang of it.

Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.



Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.

Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.

It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.

Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!

Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.

A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

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House on page with burgundy accents that reads
By Jackie Schierlman, REALTOR March 12, 2025
Looking to buy your first home in Kansas? This guide covers the best first-time homebuyer programs and grants available in 2025, including down payment assistance, closing cost help, and special mortgage options. Learn how to qualify, apply, and take advantage of these financial resources to make homeownership more affordable!
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By Jackie Schierlman March 5, 2025
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decorated room with tv
By Jackie Schierlman February 17, 2024
Home Staging Like A Professional
For sale sign in front of a house.
By Jackie Schierlman November 13, 2023
Hey there, home sellers! You’ve staged every room, your photos look like they’re straight out of a magazine, and your home has been on the market for… well, let’s just say longer than you’d hoped. You’re frustrated, anxious, and you’re starting to wonder if you’re going to have to carry two mortgages or—if you’re really desperate—move back in with your parents. So why isn’t your home selling? Let’s talk about some common culprits and what you can do about them. 1. It’s Overpriced I know, I know—your home is special. But if you’ve priced it like a celebrity mansion when it’s more of a charming fixer-upper, you’re going to scare off potential buyers. The first few weeks on the market are crucial, and if you’re priced too high, you’re wasting valuable time. Check out what similar homes in your area have sold for recently and consider getting a new appraisal. And then, maybe it’s time for a little price adjustment. 2. Poor Presentation Sure, you see a home filled with memories—first steps, graduation parties, the whole nine yards. But buyers? They see outdated fixtures, walls that need a fresh coat of paint, and that old stain on the living room carpet. Staging can do wonders, so think about investing in professional help. At the very least, declutter, slap on some neutral paint, and make sure the place smells nice. Seriously, you’d be surprised how much a clean scent can lift a place. 3. Bad Photos We live in the age of Instagram, people! If your listing photos were taken on your old flip phone, we’ve got a problem. Bad photos can turn buyers off before they even set foot in the door. Hire a professional photographer who specializes in real estate photography. Trust me, those wide-angle lenses and the perfect lighting can make all the difference. 4. You’re Too Attached Being emotionally invested in the place you’ve called home is natural, but it can cloud your judgment when it comes to selling. Maybe you refuse to negotiate on price or you’re hesitant to remove personal items for staging. Take a step back and let your real estate agent do their job. They’re the experts, and they know what it takes to close a deal. 5. Market Conditions Sometimes it’s not you, it’s the market. Economic factors, local job availability, even the time of year can impact how fast homes sell. While you can’t control the market, you can control how you react to it. If homes are sitting longer than usual, you might need to be more patient or consider sweetening the deal with incentives like covering closing costs. 6. Ineffective Marketing Are you getting enough eyeballs on your listing? If your real estate agent is just sticking a sign in the yard and listing it on the MLS, that’s not enough. Ask about their marketing plan. Are they sharing on social media? Do they have connections with other agents who have interested buyers? You’ve got to hustle to get noticed. 7. Lack of Accessibility If potential buyers have to jump through hoops to view your home, you’re making it too hard. Make sure your home is readily available for showings, and try to accommodate last-minute requests when you can. The easier you make it for people to see your home, the quicker you’ll find a buyer. So if you’re frustrated that your home isn’t moving, take a deep breath and consider these points. Sometimes a few small tweaks can make a big difference. Get that price right, give your home a little TLC, and make sure you’re getting the word out effectively. You’ve got this!
Houses and windmills om rolling green hills.
By Jackie Schierlman October 13, 2023
In today’s world, as homeowners become increasingly conscious of their carbon footprint and the rising energy costs, the move towards energy-efficient homes is more prevalent than ever. An energy-efficient home not only reduces your energy bills but also minimizes environmental impact, creating a win-win for both your wallet and the planet. If you’re considering making the switch, here’s everything you need to know. What is an Energy-Efficient Home? An energy-efficient home is designed to reduce unnecessary energy consumption, greenhouse gas emissions, and decrease its demand for non-renewable resources. This means the house will be more comfortable, have lower energy bills, and contribute to a sustainable future. Benefits of an Energy-Efficient Home Cost Savings: One of the most immediate benefits homeowners notice after upgrading is the decrease in utility bills. With improved insulation, efficient appliances, and smarter systems, you use less energy, resulting in significant savings over time. Environmental Impact: Energy-efficient homes contribute to a reduction in greenhouse gas emissions, a leading factor in global climate change. By using less energy sourced from fossil fuels, we can significantly decrease our carbon footprint. Increased Home Value: Studies have shown that homes with energy-efficient features and certifications often have a higher resale value and are more attractive to potential buyers. Enhanced Comfort: With better insulation and efficient heating and cooling systems, your home can maintain a more consistent temperature throughout the year, enhancing overall comfort. Steps to Upgrade to an Energy-Efficient Home Home Energy Audit: Start with a professional energy audit. An auditor will assess your home and identify areas where energy is wasted and suggest improvements. Seal and Insulate: Ensure your home is well-insulated to prevent heat loss in winters and keep the home cool during summers. Seal gaps around doors, windows, and other openings. Upgrade Appliances: Switch to ENERGY STAR rated appliances, which use up to 50% less energy than their non-efficient counterparts. Install Efficient Heating and Cooling Systems: Old HVAC systems can be energy hogs. Consider upgrading to a modern, energy-efficient system or explore alternatives like geothermal heating. Switch to LED Lighting: LED bulbs consume significantly less energy than incandescent bulbs and have a much longer lifespan. Install Solar Panels: Solar panels can reduce or even eliminate your electricity bills. With the cost of solar installation decreasing, it’s becoming an increasingly viable option for homeowners. Water Efficiency: Install low-flow showerheads, faucets, and toilets. Consider a tankless water heater or a solar water heating system. Smart Home Technology: Incorporate smart thermostats, lights, and power strips that can adapt and operate based on your usage patterns, further reducing energy consumption. Challenges and Considerations Upfront Costs : While there’s potential for significant savings in the long run, the initial investment required for some energy-efficient upgrades can be substantial. It’s essential to consider the ROI and how long it might take to recoup the initial outlay. Research and Quality: Not all energy-efficient products are created equal. It’s vital to do thorough research and ensure that you’re investing in quality products that offer genuine energy savings. Local Regulations: Some areas might have regulations or restrictions on certain types of energy upgrades, especially for historical homes or specific neighborhoods. Always check with local authorities before embarking on significant alterations. In conclusion, upgrading to an energy-efficient home is a commendable decision that offers a multitude of benefits. Not only will you save on energy bills and enjoy a more comfortable living space, but you’ll also be playing a part in preserving the environment for future generations. As with any significant home improvement, it’s essential to do your research, plan carefully, and consult with professionals to ensure your upgrades are successful and beneficial in the long run.
credit score printed on small blocks
By Jackie Schierlman September 13, 2023
Ready for some real-life magic? Not the ‘rabbit from a hat’ sort, but the kind that unlocks the door to your dream home! Yep, I am talking about that seemingly mysterious three-digit number – your credit score! But does it really hold the key to your mortgage approval? Let’s spill the tea! Okay, imagine for a second your credit score is like a report card from your days in school. But instead of grading you on math or English, it’s judging your debt handling skills. Sounds scary? Fear not, we’ve got the deets right here! 1. Credit Score: The Mortgage Gatekeeper In the mortgage world, your credit score is a VIP (Very Important Pointer). Lenders use it to gauge if you’re a risky bet or a sure thing. The higher the score, the less likely you are to default on your loan, in their eyes at least. So, the magic does exist! Your score can seriously sway your mortgage approval chances. 2. Credit Score Tiers: Which Club Do You Belong To? Now that you’re in on the secret, where do you stand? Credit scores usually range from 300 to 850. If you’re sporting a 740 or higher, you’re in the elite club! Lenders will be lining up to roll out the red carpet for you. If you’re between 670 and 739, you’re in the ‘good’ zone. Scores below 670 might mean you need to roll up your sleeves and boost your number before house hunting. 3. The Interest Rate Twist Here’s the twist: it’s not just about the approval, your credit score also affects your mortgage’s interest rate. Higher score equals lower rates. Think of it like a seesaw, when one goes up, the other comes down. 4 . Credit Score: The Repair Manual If your score isn’t quite hitting the high notes yet, don’t lose hope. It’s like a bad haircut – with time and a little TLC, it can be fixed. Start by paying your bills on time, every time. Also, try to pay down your debts, especially on credit cards. Keeping your credit usage low is a good look in the credit world. 5. The Big Reveal: Lenders Consider More Than Just Your Score Plot twist! While your credit score plays a huge role, it’s not the only character in your mortgage approval story. Lenders also consider your income, employment history, and debt-to-income ratio. Even with a not-so-great score, these factors could swing the pendulum in your favor. So, if your score is low, don’t despair, your mortgage dreams can still be a reality! In the end, remember, your credit score isn’t just a number – it’s your golden ticket to your dream home! So take care of it, nurture it, and before you know it, you’ll be holding the keys to your castle. And hey, if your score isn’t up to par yet, don’t fret. A bit of financial polish, some time, and responsible habits will have your score climbing up the ladder. Well, that’s all folks, your credit score 101! Now, armed with your newfound knowledge, it’s time to conquer the mortgage world. Will your credit score magic open the gates to your dream home? Only one way to find out! Good luck,!
front door of large home
By Jackie Schierlman July 17, 2023
Welcome to the journey of homeownership! Buying your first home is an exciting time and I'm here to guide you through every step of the process. Southeast Kansas is full of charm, making it an ideal place to lay down roots. I'll walk you through the important steps to help you navigate the real estate market and find your perfect first home! Determine Your Budget: Before starting your homebuying journey, it's important to establish a realistic budget. Look at your finances, including your income, savings, and any outstanding debts. Consult with a trusted mortgage specialist who can help you understand how much house you can afford and don't forget to consider additional costs such as property taxes, insurance, and maintenance expenses. Get Pre-Approved for a Mortgage: Once you have a clear idea of your budget it's time to get pre-approved for a mortgage. This step will not only confirm your purchasing power but also demonstrates to the sellers that you are a serious buyer and in most cases it's a requirement for submitting a purchase offer to the seller. You can shop around for different lenders and compare interest rates, loan terms, and conditions. Working with a local lender who understands the Southeast Kansas market can provide valuable insights to a first time buyer. Define Your Priorities: Before starting your home search, make a list of your home priorities, the things that are most important to you in your home. You may want to consider factors such as location and proximity to schools. Reflect on your lifestyle and future plans to ensure the home you choose fits with your long-term goals. Be open to compromise, as finding the perfect home within your budget may require some flexibility. Find a Great Real Estate Agent: Partnering with a real estate agent who specializes in Southeast Kansas can significantly simplify the homebuying process. Your agent will have in-depth knowledge of the local market, access to MLS listings, and the negotiation skills to help you secure a great deal. They will guide you through each step, from viewing properties to making an offer and closing the deal. Start the House Hunting: With your real estate agent by your side it's time to start exploring homes! Attend open houses, schedule private showings, and ask questions about the properties you visit. Take notes and pictures to help you remember the details of each home. Consider the overall condition, size, layout, and potential for desired renovations. Trust your instincts and visualize yourself living in each space. Make an Offer: Once you find the home that captures your heart it's time to make an offer which your agent will assist you in putting together. Your offer should take into account market conditions and recent sales in the area. Be prepared for negotiations and remember that patience can go a long way in reaching a mutually beneficial agreement for both buyer and seller. Due Diligence and Closing: Upon acceptance of your offer you'll enter the due diligence phase. Hire a qualified home inspector to thoroughly inspect the property's condition and identify any potential problems. Review the inspection report and if there's no problems that need to be addressed, you're ready to proceed with your purchase. Contact your mortgage lender to secure financing. Conclusion: Buying your first home in Southeast Kansas is an exciting endeavor. By following these steps and working with knowledgeable professionals you'll handle the real estate market with confidence. Remember, this is your home, where cherished memories will be made. Take your time, trust the process, and embrace the joy of finding the perfect place to call your own. Happy house hunting!
women making a decoration
By duda March 28, 2022
Preparing your home for a private viewing is essential. These are the things you should focus on...
moving boxes
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This is a subtitle for your new post Write about something you know. If you don’t know much about a specific topic, invite an expert to write about it. Having a variety of authors in your blog is a great way to keep visitors engaged. You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page that gets lots of comments, you can look here to find topics to write about.  Write about something you know. If you don’t know much about a specific topic, invite an expert to write about it. Having a variety of authors in your blog is a great way to keep visitors engaged. You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page that gets lots of comments, you can look here to find topics to write about.